Coffee cafe day.docx - Himalaya Drug Company:`...

Himalaya Drug Company:`
Repositioning an Herbal Soap

Introduction
Himalaya Drug Company is an Indian multinational company. Himalaya had started its operation
in the year 1930. By 2012, Himalaya operated in more than 82 countries and it produces health
care product under Ayurvedic practice that used herbs as medicine.
Company’s products
Himalaya althea cream, anti-hair shampoo, Himalaya anti-dandruff hair cream, Himalaya anti-
dandruff conditioner, baby lotion, Himalaya herbal cucumber and coconut soap and
Current Positioning
Positioning statement of Himalaya soap
“For healthy sense of belongingness, caring seeking consumers who worry about the health of
themselves and their loves ones, Himalaya soap is the consultant with professional experience
who provides products that are full with natural ingredients and embrace the wealth of society
as their success, making you feel you have made smart, responsible choices that demonstrate
your will to have healthier life and contribution to society.