Digital marketing and Integrated Marketing Communication (IMC) (1).docx

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DigitalmarketingandIntegratedMarketing Communication (IMC)
Table of ContentsIntroduction.................................................................................................................................................3Main Themes...............................................................................................................................................3Theme one:.............................................................................................................................................3Theme two:.............................................................................................................................................3How Database marketing and direct marketing connects with digital marketing................................5How digital technologies enable marketers to interact and communicate with customers andaudiences using a variety of digital media, platforms, and devices:....................................................5Theme three:...........................................................................................................................................7Theme four:.............................................................................................................................................9Why Relationship Marketing is critical for marketers and businesses:.................................................9How long-term consumer connections can be developed and sustained via integrated marketingcommunication and digital marketing...............................................................................................10Theme Five:...........................................................................................................................................10Conclusion.................................................................................................................................................11References.................................................................................................................................................11
IntroductionDigital marketing and integrated marketing are essential nowadays for any company. Growing acompany is a key objective for marketing. Though it is challenging to work and survive in thisera, but implementing technologies give us better insight. New client acquisition and retentionare good indicators of this. A variety of marketing approaches can be used by companies toachieve their objectives. An illustration would be digital marketing and multichannelcommunication.[ CITATION ALE21 \l 1033 ]Main ThemesTheme one:Broad overviewIn this essay, this paper will explain what digital marketing is, how it differs from traditionalmarketing. Why relationship marketing is vital for marketers and enterprises how to build andmaintain long-term consumer relationships with digital marketing and integrated marketingcommunication. It will explore issues arising from the discussed notions and future marketingtechniques.Furthermore, what are the several ways and methods that marketers employ digitaltechnology to stay connected and active with their consumers and audiences. It will emphasizean in-depth investigation of marketing's primary roles as well as contemporary issues associatedwith its constituents.Theme two:Digital marketing and relationship marketing are two integrals part of marketing in this era as itis the era of digitalization everything. If one company aims to spread its service within a veryshort time period, then digital marketing is the best option. On the other hand, relationshipmarketing is integral part from the very beginning of marketing era.
Digital marketing:Digital marketing reaches customers through the internet, mobile devices,social media, and search engines. If you want to be successful in the realm of digital marketing,you'll need to take a different approach to clients and gain a better grasp of their behaviours.[ CITATION ADA21 \l 1033 ].Relationship marketing: It is a type of customer relationship management, focuses on long-term goals such as client retention and expansion.Long-term client ties are essential for acompany's long-term success (also known as customer loyalty marketing or customerrelationship marketing). [ CITATION Lau19 \l 1033 ].

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Term
Fall
Professor
SNE

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