MassCustomization_PostponementinSCM_1_

MassCustomization_PostponementinSCM_1_ - Mass Customization...

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    Mass Customization &  Postponement in SCM  Krystal Obando Mahanaim Peterson Jannie V. Gonzalez
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    Process Strategy  Product Focus High volume Changes in attributes Commercial baked goods, steel,  glass (Nucor Steel)   Mass   Customization High volume High variety Difficult to achieve, but huge  rewards (Dell Computers) Process Focus Low volume High variety Machines, print, carpentry (Projects, Job Shops)   Repetitive Focus Repetitive process Changes in modules Autos, motorcycles (Harley-Davidson)
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    Mass Customization Advantages Modular design is the key. Effective scheduling and rapid throughput is required. Eliminates sales forecasting. Less inventory.  Rapid, low-cost production of goods and  services that fulfill increasingly unique  customer desires.
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  • Fall '06
  • ProfessorZalila
  • mass customization, online store Postponement, volume ·High variety

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