CUSTOMER-ANALYSIS..docx - 3. Customer Analysis a. Target...

3. Customer Analysis
a. Target Customers
Our target customers are everyone in the area of operation as well as the near barangay,
especially the kids and teens. And since our Funcake balls won't cost much, young people, will be able to
buy them. Specifically, 6 – 19 years old are the age of our target market generally, as our mainly
customers are kids and teens. Additionally, our product is suitable for both men and women as they love
to eat sweets and let this Funcake balls as their snacks. All kind of status are free to buy our product
because foods are available to everyone.
In addition, Funcake balls will be targeting personal contacts as the prospective customers. This
is an ideal market segment because a positive relationship already exists with the personal contacts, this
will make it easier to sell our product. They can also contact us at our Facebook page (Funcake Balls). If
this segment will continue to progress, the number of customers count in our stall would progress