SOAN2120 - Introduction to Qualitative and Quantitative Research Methods

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SOAN 2120 Final Exam NotesLecture Questions Purpose of the course (1)To give us a broad understanding of quantitative and qualitative research methods even if there are gaps in our understanding at the end of the course Like that space station that has holes in itQuan. vs. Qual. (1)Quantitative oAssessing relationships oNumerical oTest theories oObjective (free from bias)oReliableoLess thorough Qualitative oGenerate theoriesoSubjectiveoLess reliable oMore thoroughExperiments vs. Surveys (1)Using Surveys – DRC & RDC (1)DRCoData Resource CentreoPublic useoEasiest wayoLarge databaseoEverything done for youoDownload the dataoNo ethical issues oLarge scaleoBUT Information is supressed because of public use RDCoResearch Data CentreoPrivate datasets oAccess to confidential information oMust apply to use it and write proposal oCannot download and take homeoUofT, UWO, MAC, WaterloooPhDTypes of variables
Independent – Variables such as gender, age, ethnicity that are independent of other factors oCauseDependent – The variable being studied that is affected on the independent variable depends on itoEffectCategorical – qualitative, no rank, non numerical. Ex. Religion Quantitative – Continuous (rank), numerical. Ex. Income Distributions (1)Right skew distribution – tail goes to the right. Most obs are in the left most centre. Mean is greater than the median Ex. IncomeNegative skew distribution – Tail goes to the left. Ex. Grades in a hard course. Mean is less than the medianNormal distribution – Mean and median are the sameNormal distributions are important because they allow us to calculate standard deviation which allows us to calculate probabilities NVivo Module (8)Qualitative researchoResearch spirals oGrounded theory – Research emerges from process Analyzing data oGoalsIdentify themes patterns Capture spirit Verstehen – Understanding oChallenges Lots of data Various formats Need to sort commonalities and diffs oData prep Transcription – Manually converting audio/video notes and includes quotesCoding – manually reducing large amounts of data into smaller parcels Coding oAssigning data into overarching themesoImportant themesoSentence by sentence process oEventually all will be codedQualitative software o1980s invented by Lynn and Thomas Richards oCalled NUD*IST – Non-numerical Unstructured Data Indexing Searching & Theorizing oChanged to NVivo in 1999 – Comes from latin term en Vivo – “Within the living”oQSR International corp NVivo overview oImport sources, consolidate copies
oAssign attributes to cases oCode within program oCode to retrieve system oQuery dataLinks themes together, starts analysis Look of NVivo oNavigation viewoList viewoDisplay view Coding oNodes oParent, parent-child, child oPrior or during process Queries o1. Text search

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