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Answers_Prelim_2_StudyGuide

Answers_Prelim_2_StudyGuide - AEM 240 Name Marketing ID...

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Professor McLaughlin PreLim #2 FORM A 1.        When Coca-Cola promoted Coke as a morning beverage which strategy was it  using? a. Product modification b. Repositioning c.   Market modification d. Market-product extension e. Diversification   2. KFC has modified its product to satisfy different market segments. In Holland the  mashed potatoes are replaced with a potato-and-onion croquette and in  Thailand, a customer gets fresh rice with soy or sweet chili sauce with his or her  chicken. These examples best illustrate   a . Product positioning b. Market sectioning c.   Product differentiation d. Market segmentation e. Product base development   3.       MyTwinn  makes dolls that look like young girls. For $119 they will          make a doll that looks just like a photograph. So, if you send in the          money and a photo of your young niece, she could have a doll that is                  her twin! This is an example of  4. Claritas' lifestyle segmentation is based on the belief that "birds of a feather flock  1 Name: ID # Marketing AEM 2400 Professor McLaughlin
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AEM 240 Fall 2008 Marketing Professor McLaughlin together." This type of consumer segmentation is called a .   Psychographic segmentation b. Behavioral segmentation c. Situational segmentation d. Socioeconomic segmentation e. Geographic segmentation 5.     Marketing provides consumers with many benefits, but some marketing practices  elicit concern among critics.  Which of the following choices was  not  discussed in  lecture as an example of a potentially unethical marketing practice?  
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