Answers_Prelim_2_Stu - AEM 240 Name Marketing ID PreLim#2 Fall 2008 Marketing Professor McLaughlin AEM 2400 FORM A 1 Professor McLaughlin When

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
AEM 240 Fall 2008 Marketing Professor McLaughlin PreLim #2 FORM A 1.       When Coca-Cola promoted Coke as a morning beverage which strategy was it  using? a. Product modification b. Repositioning c.   Market modification d. Market-product extension e. Diversification   2. KFC has modified its product to satisfy different market segments. In Holland the  mashed potatoes are replaced with a potato-and-onion croquette and in  Thailand, a customer gets fresh rice with soy or sweet chili sauce with his or her  chicken. These examples best illustrate  a. Product positioning b. Market sectioning c.   Product differentiation d. Market segmentation e. Product base development  3.       MyTwinn  makes dolls that look like young girls. For $119 they will          make a doll that looks just like a photograph. So, if you send in the          money and a photo of your young niece, she could have a doll that is                  her twin! This is an example of  a.   Mass customization b. Synergy c. Target marketing d. How the 80/20 rule is implemented e. Repositioning 4. Claritas' lifestyle segmentation is based on the belief that "birds of a feather flock  1 Name: ID # Marketing AEM 2400
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
AEM 240 Fall 2008 Marketing Professor McLaughlin together." This type of consumer segmentation is called a .   Psychographic segmentation b. Behavioral segmentation c. Situational segmentation d. Socioeconomic segmentation e. Geographic segmentation 5.    Marketing provides consumers with many benefits, but some marketing practices  elicit concern among critics.  Which of the following choices was  not  discussed in  lecture as an example of a potentially unethical marketing practice? a. Cigarette manufacturers’ increased marketing efforts in emerging  markets in response to falling consumer demand in the developed  world b. Disney’s marketing efforts to reposition its Animal Kingdom theme park  among the Shotguns and Pickups lifestyle segment c. Cigarette companies’ overwhelming use of billboards in urban areas,  such as Detroit, MI, to target traditionally poor and uneducated  consumer segments d. McDonald and Burger Kings’ approach to acquiring consumer taste  preference research e.  CVS Caremarks’ annual golf outing that raised about $1M for        charity in 2008 by “inviting” its suppliers to participate   6. A __________ is a framework to relate the market segments of potential buyers  to products offered or potential marketing actions by an organization.    a. Growth-share matrix b. Payoff table c.   Market-product grid d. Product differentiation table e. Cross-tabulation     2
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This test prep was uploaded on 02/01/2009 for the course AEM 240 taught by Professor Mclaughlin during the Fall '08 term at Cornell University (Engineering School).

Page1 / 13

Answers_Prelim_2_Stu - AEM 240 Name Marketing ID PreLim#2 Fall 2008 Marketing Professor McLaughlin AEM 2400 FORM A 1 Professor McLaughlin When

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online