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Unformatted text preview: A) Advantages: Salesperson controls to whom the presentation is made, no waste, seller can see or hear buyers reaction B) Disadvantages: no consistent presentation given to all customers, high costs, MOST EXPENSIVE 3. Public Relations A) Advantages: when you read a story you tend to believe it B) Disadvantages: Lack of users control, no guarantee story will result if media doesnt want it to, company can invite media, but media doesnt have to print 4. Sales Promotion A) Advantages: short term nature stimulates sales, increased store traffic from non loyal customers B) Disadvantages: Temporary gains, advertising is needed to keep customers, have to be used once in a while 5. Direct Marketing A) Advantages: customization, messages developed and quickly adapted B) Disadvantages: expensive maintaining databases, lack of privacy...
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This test prep was uploaded on 02/01/2009 for the course AEM 240 taught by Professor Mclaughlin during the Fall '08 term at Cornell University (Engineering School).
- Fall '08