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Chapter 10 Retail Study Guide - Chapter 10 Specific Site...

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Chapter 10 Specific Site Evaluation: Pedestrian Traffic : Number of people & type of people A proper pedestrian count should encompass these four elements : -Separation of count by age and gender -Division of count by time -Pedestrian interviews -Spot analysis of shopping trips Vehicular Traffic : Number of vehicles, type of vehicles & traffic congestion –must also study the extent and timing of congestion to be accurate Parking Facilities : Number and quality of parking spots, distance to store, & availability of employee parking –free parking can create problems sometimes -Many business districts have parking provided by individual stores, arrangements among stores, and local govt. -Need for retailer parking facilities should depend on trade area of store, type of store, # of shoppers using a car, existence of other parking, turnover of spaces (depends on length of shopping trip), flow of shoppers, and parking by nonshoppers Transportation : Availability of mass transit (important for those who do own cars), access from major highways, & ease of deliveries –driving time is important to many people Store Composition : Number and size of stores should be consistent with the type of location, affinity, & retail balance Affinity : if stores at a given location complement, blend and cooperate with one another and each benefits from others presence -Keep in mind consumers like to compare prices and one-stop shopping Retail balance : the mix of stores within a district or shopping center Occupancy Terms: Ownership or leasing terms, operations and maintenance costs, taxes, zoning restrictions, & voluntary regulations Percentage lease : rent that is related to sales or profits Graduated lease : calls for precise rent increases over a stated period of time 3 MAIN TYPES OF LOCATIONS Isolated Store : a freestanding retail outlet located on either a highway or a street. There are no adjacent retailers with which this type of store shares traffic.
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