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Chapter 11 Retail Study Guide - Chapter 11 Retail...

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Chapter 11- Retail Organization and Human Resource Management RETAIL ORGANIZATION Retail organization: a firm structures and assigns tasks (functions), policies, resources, authority, responsibilities, and rewards to efficiently and effectively satisfy the needs of its target market , employees and management -Organizational structure -Process---outline tasks, assign tasks, group tasks into jobs, classify jobs, and integrate positions through an organization chart Classifying the jobs - Functional : divides jobs by task- such as sales promotion, buying, and store operations - Product : divides jobs on a goods or service basis –ex: clothing, appliances, furniture, etc. - Geographic : useful for chains operating in different areas –employees are adapted to local conditions and are supervised by branch managers * Combination : if a branch unit of a chain hires its selling staff, but buying personnel for each product line are hired by headquarters –combination of all three Organizational Chart
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