October9 - October 9th, 2007 Lecture Notes Consequential...

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October 9 th , 2007 – Lecture Notes Consequential – sets the agenda (what we think about). How is the media consequential? Media doesn’t tell us what to believe, but through their actions, we could very well change our views. Basically a “four year old with a crayon.” Media looks around for what’s interesting, and what would sell. They influence the way we think about things. Priming – influence what factors you use to evaluate politicians. WHAT HATH TV WROUGHT?? Trivialization of politics – sound bites Decline of candidate popularity due to focus on the negative Decline in the trust in government – question authority! Increase in the power of the president Media doesn’t cover congress as efficiently as they cover the president therefore giving the president more public power. Positive Consequences: Civil rights injustices exposed Gunnar Myrdal came over to study the racial problems in America – wrote An American Dilemma,
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October9 - October 9th, 2007 Lecture Notes Consequential...

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