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Unformatted text preview: ation of how those differences may be manifested. Instead, researchers are called on to fill in the basic needs, individual differences, and social contextual factors that lead to use of each medium (or genre within each medium). More important, no single factor (e.g., basic needs) is theorized to drive media use; it is the interaction among needs, individual differences, and social context that predicts use. 503 Downloaded from http://crx.sagepub.com at CORNELL UNIV LIBRARY on January 2, 2009 COMMUNICATION RESEARCH October 2004 Basic Needs
(FIRO) Individual Differences
(Sex) Video Game Uses and Gratifications Video Game Use - Time - Genre Social Influences
(Gender Norms) Figure 1. Uses and Gratifications Research Model Basic Needs: Fundamental Interpersonal Relationship Orientation Theory
Theoretical overview. In his explication of the uses and gratifications model, Rosengren (1974) argued that basic human needs "epitomize the biological and psychological infra-structure that informs all of human behavior" (p. 270). He noted that of Maslow's (1954) five basic needs: physiological needs, safety needs, belongingness and love needs, esteem needs, selfactualization needs, the needs that are most germane to uses and gratifications research are belongingness and love...
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- Spring '09