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Unformatted text preview: 000 years of evolution, much of which took the form of hunter-gatherer societies. Such arrangements provided protection and sharing of food. Given the unusually long gestation period for human babies and the long time it takes before a human is independent (e.g., can eat, walk, etc. by itself), protection needs were key to survival of the species. Under such conditions, Schutz's set of interpersonal needs are likely evolutionary adaptations that were necessary for species survival and, as such, may well be essential to understanding the dynamics of human social behavior. FIRO and video games. As explained earlier, the uses and gratifications paradigm outlines a process by which motivations for and patterns of media use are established based on a combination of basic human needs, individual differences, and social factors. To make predictions, however, it is necessary to find a way to theoretically bridge these three factors. One way to understand 505 Downloaded from http://crx.sagepub.com at CORNELL UNIV LIBRARY on January 2, 2009 COMMUNICATION RESEARCH October 2004
the connections and, perhaps more important, to make predictions as to how the factors...
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This note was uploaded on 02/01/2009 for the course COMM 1126 taught by Professor Casad during the Spring '09 term at Cornell University (Engineering School).
- Spring '09