Basedow - Joby Martin Consumer Ad Review 10/01/2007 FITNESS...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Joby Martin Consumer Ad Review 10/01/2007 FITNESS MADE BASEDOW! Fitness Made Simple is seemingly inescapable. It is nearly impossible to watch television for more than ten minutes without being subjected to a commercial featuring the self-proclaimed "fitness celebrity" John Basedow peddling his latest video with his shirt off. While the advertisements for the Fitness Made Simple videos are largely confined to television, products made by Fitness Made Simple, of which Basedow is founder and CEO, can be purchased online at www.fitnessmadesimple.com. These products cannot be accused of committing outright fraud, however many aspects of the overall ad campaign are misleading, and the videos themselves do not contain much original information regarding fitness. Upon first visiting the site, the consumer is aurally assaulted by the theme song to Fitness Made Simple's reality TV show, entitled John Basedow TV (I'm not kidding). A link at the top of the page quickly directs users to a list of available "Workout/Nutritional DVDs," although the site does not make clear exactly what a 'nutritional DVD' would entail. In total, Basedow has released nearly a dozen workout videos, as well as an inspirational book entitled (somewhat predictably) "Fitness Made Simple: The Power to Change Your Body, the Power to Change Your Life." The first question which comes to mind is what exactly a "fitness celebrity" is, and what exactly John Basedow did to be considered as such. Many of the celebrities
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 4

Basedow - Joby Martin Consumer Ad Review 10/01/2007 FITNESS...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online