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Unformatted text preview: What is the difference between a rating and a ranking scale? Ranking scales need participants’ to evaluate different items depending on a numerical value. For instance: On a scale of 1-10 how would you rate your mobile phone company. Rating scales ask participants to compare items in connection to each other. For instance: Rating the best five auto producers in order from 1-5; one being the highest and five being the lowest. Which one is better at measuring customer satisfaction? Explain Ranking scales would be utilized to measure customer care with a particular product. The analyst is not requesting the participant to evaluate customer care to a different object. The aim of a customer satisfaction survey would be to establish a consumer’s degree of satisfaction depending a ranking system which is indicative to item under consideration....
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- Fall '11
- analyst, Mobile network operator, graphical ranking scales