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WEEK 2 SUMMARY (ON NEXT PAGE) I learned a great deal this week regarding the primary and secondary research techniques. Primary sources or original work provides the most reliable origin of information. The text expounded upon qualitative as well as quantitative research
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methods. Qualitative research attempts to understand why things happen and quantitative research concentrates on statistical information. The usage of different research techniques for example surveys, questionnaires, interviews, and focus groups
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Unformatted text preview: explained how research is carried out in different scenarios. Anonymity proves to be advantageous in many situations. Reliable information is obtained when research participants feel more comfortable replying to sensitive queries. The discussion surrounding unethical practices in business was exciting too. I have experienced a lot of situations which allowed mangers to take part in unethical practices....
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  • Spring '11
  • Qualitative Research, methods. Qualitative research

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