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Tim Boggs The Campaign The Platform Establish an Identity List of principles supported Spreading the message Influencing the voters Energize - Select Goals - Instrumental Effect - Audience - The Message - The Five Cannons of Rhetoric Invention - Disposition - Style - Memory - Delivery - Salient Definition of salient - Modes of Proof Ethos – Credibility Pathos – Emotions used throughout the speech
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Citations Bongard, K. and Salcido, A. (2007, Jul) "Politics and non-thoughtful persuasion over time" Paper presented at the annual meeting of the International Society of Political Psychology Online
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Unformatted text preview: <PDF> Retrieved 2008-04-11 from http://www.allacademic.com/meta/p204495_index.html Fletcher, Leon . HowTo Design and Deliver a Speech, fourth ed. Harper and Row Pub. New York 1990 Switzer, David. (2007-08 Spring Semester) Principles of Persuasion Notes. PHOTOS by Joe Burbank/Orlando Sentinel http://blogs.orlandosentinel.com/news_politics/images/2007/08/27/72dpihillaryclintonunion002x.jpg Photo by: Robin Nelson/ZUMAPress.com http://images.eonline.com/eol_images/Entire_Site/20070418/425.obama.barack.041807.jpg Essence of Politics Image. http://www.lesjones.com/www/images/posts/Politics-essence.gif...
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