EFFECTS-NOTES-16pt

EFFECTS-NOTES-16pt - MEDIA RESEARCH & MEDIA EFFECTS...

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MEDIA RESEARCH MEDIA RESEARCH MEDIA EFFECTS MEDIA EFFECTS WORRISOME INCIDENTS WORRISOME INCIDENTS *Columbine Case Study *“COPYCAT” CRIME:In 1995, couple goes on a killing spree after viewing Oliver Stone’s Natural Born Killers more than 20 times Empirical, Social Scientific Leaning in Much Media Research Empirical, Social Scientific Leaning in Much Media Research •Seeks detachment and statistical verification *E.g. content analysis has been called: a “technique for making inferences by objectively and systematically identifying specified characteristics of messages“ We Take a Cultural Approach (qualitative, interpretive)— We Take a Cultural Approach (qualitative, interpretive)— WHY? WHY? *Allows more specific attention to the many dimensions of a media production, i.e. stays closer to the way the work is experienced *Relates patterns in media works (e.g. stereotyping of race, class, gender) to the quality of our social & political life *Lends itself to joining and deepening public debate on It’s not as if science has “cracked the case” It’s not as if science has “cracked the case” *Research on bad effects of pop culture on behavior are inconclusive *Experimental studies contradictory *Kids in lab watch ‘violent’ TV; boys act up most, but sometimes girls do *Sometimes get negative behavior after watching comedy Subjects not studied in real life, nor followed over time
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(longitudinally) Minimal Effects Theory shows a kind of retreat from strong Minimal Effects Theory shows a kind of retreat from strong scientific ambitions scientific ambitions Hypodermic model forced to take account of activity of the public *People . . . *Selectively
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This note was uploaded on 04/17/2008 for the course MEDIA 180 taught by Professor Parisi during the Spring '08 term at CUNY Hunter.

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EFFECTS-NOTES-16pt - MEDIA RESEARCH & MEDIA EFFECTS...

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