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Innovative opportunities for organizations
According to multiple conducted studies, significant number of company executives associates
their growth continuous success with the level of innovation. The organizational environments
are dynamic, in this connection; innovation is used as a tool to absorb pressure of the changes.
Some of the reasons why innovation is essential in an organization are explained below.
First, following the fact that competition in the market is a main challenge in almost every
organization nowadays, innovation helps organizations to stand out and also remain relevant to
the course of the prevailing competition. Innovation is a business adaptation tool. For instance,
innovation of better and flexible advertising platforms aids an organization to adopt a unique
way of reaching more customers hence suppressing its competitors. Additionally, since the
organization uses unique innovative model, it remains relevant to the customers following the