TOYOTA - TOYOTA Motor Manufacturing Inc Elizabeth Ming Justin Thornton Saumil Khanduri Travis Autry Gabrielle Unbehaun Buyer Value Created with the

TOYOTA - TOYOTA Motor Manufacturing Inc Elizabeth Ming...

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TOYOTA Motor Manufacturing Inc.Elizabeth MingJustin ThorntonSaumil KhanduriTravis AutryGabrielle Unbehaun
Buyer Value Created with the Hybrid Powertrain, Implemented in the PriusSmart Consumers – Care for environment and future of their childrenIncreased fuel efficiencyModern technologyCompany previously lagging in developmentShifting consumer interest in styling and concept of cars
How attractive is automotive industry?12 companies dominate the global marketAvg life cycle of product is 4 to 6 yearsConsumers look for aspirational valueGrowth potential in emerging economies (less wealthy customers)Oil supply challenges from Middle east (fluctuations)Govt regulations to reduce pollution (Need to increase fuel efficiency)Trade barriers to slow automobile imports led to increased acquisitions and alliances
The industry has become more attractive.

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