Digital marketing and Integrated Marketing Communication (IMC) (2).docx

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Digital marketing and IntegratedMarketing Communication (IMC)
Table of ContentsIntroduction.................................................................................................................................................3Main Themes...............................................................................................................................................3Theme one:.............................................................................................................................................3Theme two:.............................................................................................................................................3Theme three:...........................................................................................................................................3Theme four:.............................................................................................................................................3Theme Five:.............................................................................................................................................4Conclusion...................................................................................................................................................4References...................................................................................................................................................4
IntroductionThe purpose of the essay would be to go indept of two important factors that influences relationshipmarketing which are digital marketing and integrated marketing communication. Identifying the mainconcepts of relationship marketing and locating the contemporary issues that affects these concepts.The essay will include the definitions and concepts of digital marketing and connections between digitalmarketing, database marketing and direct marketing. In what ways and how do marketers use digitaltechnology to keep connected and involved with their consumers and audiences.It will highlight an in-depth examination of marketing's major functions and current difficulties relating toits components.

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Term
Fall
Professor
SNE
Tags
Marketing, Writing, Types of marketing

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