94%(17)16 out of 17 people found this document helpful
This preview shows page 1 - 3 out of 7 pages.
Part 1: Generational Characteristics. [50 points]The table below has space for 10 demographic and psychographic characteristics that can be used by marketers distinguish among these 3 generations. Eight characteristics have been identified; you must identify 2 others. Complete the information for each characteristic & generation; make sure to provide source of data in the table(if appropriate).
6. Relationship to Work & WorkplaceBaby Boomers are work horseswho love working within ateam, work to fulfill self-gratification, and strive toperform a quality job (Gen Y).Generation X consists ofthose who areindependent/self-reliant,flexible in their jobs, naturallyskeptical, and seek directionand structure (Gen Y).Generation Y possessesmany who are theentrepreneurial types whoare confident, goal oriented,and have the tenacity topower through tasks (GenY).