Reports & Proposals (2) - Proposals Business Plans and...

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Proposals, Business Plans, and Formal Business Reports BA330 Professor Tim Hartge
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The Research Process
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Research Design Methodology Exploratory – to generate hypothesis: open-ended, pilot studies, focus groups Descriptive – to describe a consumer, competitor: close or open-ended survey, panels Experimental – before/after experiment: causal relationships Data type Qualitative - Inductive Words, rich, deep, few respondents hypothesis-building open ended questions Quantitative- Deductive Numerical, shallow, statistically significant, many respondents confirmatory hypothesis testing multiple choice questions
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Questions for Market Research 1.What are the possible outcomes of the research? 1. Is the research worth doing? 2. What do you need or want to know? 3. Is the research design appropriate for answering the questions? (Type and style) 4. Is statistical analysis necessary? 5. Does the research reduce the uncertainty sufficiently to justify it? 6. Is the research critical to solve the case? 2. Develop a plan of action for each research outcome(s) SWOT and the relationship to strategy 3. Has somebody else already done the research? 7. Alternative sources of info? 8. Primary & Secondary
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Analyzing Your Audience for Business Reports The first step in developing research-based business reports is identifying what decision makers want to accomplish. You should spend time with your target audience of decision makers to carefully consider their primary business goals , research objectives , and expectations
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Developing Your Ideas with Primary Research Primary research the analysis of data that you, people from your organization, or
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