Under Armour Case Study - Test 2 - Capstone - 5 CASE Under...

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Descripti on Prepare a brief report to Under Armour CEO Kevin Plank outlining the 3-4 top priority issues that Under Armour management needs to address and the actions you think Kevin Plank should initiate to address these issues and steer Under Armour into an even stronger position to challenge Nike’s leadership position. Your report should contain detailed and convincing reasons in support of each one of your analysis and/or recommendations. It is imperative that the support offered for each of your analysis/recommendations be based on (a) conclusions drawn from application of the concepts and analytical tools discussed in Chapters 3 and 4 and (b) the content of Chapters 5-7 regarding strategic moves that may be suitable for Under Armour in building a stronger competitive position vis-à-vis Nike and The adidas Group. Instructio ns Perform an analysis based on the case (p. 248), using external valid sources is encouraged. If you do use external sources, provide the references at the end of each question. You MUST use chapter concepts and be able to apply them to the case questions. These are NOT short answers, but rather an in-depth research and analysis of each question. See paragraph requirements for each question. How strong are the competitive forces confronting Under Armour, Nike, and The adidas Group? Do a five-forces analysis to support your answer. (Requirement: 4+ paragraphs minimum)
The competitive pressures coming from firms in other industries offering substitute products is strong. Nike, Adidas, and other competitors are offering good substitutes for sports apparel, shoes, and accessories. Most

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