05Review - Behaving in a manner based on the information...

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Chapter 5 Review Strategic Planning Model: Research, Planning, Action/Implementation, Evaluation Two levels of planning: 1) accomplishing organizational mission and vision; and 2) building relationships with MAPs. Types of objectives: knowledge, attitude, behavior McGuire’s 12 Steps of Opinion Formation and Behavior Being exposed to a message Attending to a message Liking, interest in a message Comprehending the message Acquiring skill to use the information and evaluation in a message Yielding to the message Storing the message content Recalling the message content Deciding on the basics of the information retrieved
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Unformatted text preview: Behaving in a manner based on the information Reinforcing behavior that leads to positive outcomes Consolidating behaviors so they become routine Elements of objectives: target of change, desired amount of change, time frame for change Program management documents: details the tasks to be completed, who is responsible for completion, and the time it will take to complete tasks. Management by objective: identifying what needs to be done and outlining the steps to reach the objectives. MBO Stages Rhetorical situation Objectives Plan Implementation Feedback/evaluation...
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This test prep was uploaded on 04/17/2008 for the course COMM 269 taught by Professor Worley during the Winter '08 term at Indiana State University .

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05Review - Behaving in a manner based on the information...

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