Unformatted text preview: Steps in situation analysis : 1) listening to stakeholders and stakeseekers; 2) identifying rhetorical problems or opportunities; 3) identifying mutually beneficial outcomes; 4) identifying mutually beneficial objectives; 5) identifying communication style and relationship-development options; and, 6) considering and reconciling ethical and corporate responsibility quandaries. MAPs : markets (an identifiable group that executives believe will want a product or service); audiences (a group that may be interested and could become sufficiently cognitively involved to prefer one competitive product to another or to become attentive to a public-policy issue); publics (individuals that have the authority or capacity to make decisions that affect an organization). Audience segmentation : thinking strategically and rhetorically about what motivates a person’s needs and wants....
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- Winter '08
- representative, scientifically representative probability, representative probability samples