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Unformatted text preview: Five Critical Factors Necessary for MBR Alignment with stakeholders Making sure messages are true and trustworthy Providing open, two-way communication Being proactive Identifying and creating opportunity Voice: the public identity created by what an organization says and does. Crisis Management Plan (CMP): spells out what should be implemented when a crisis strikes. Types of message development objectives (MDOs): gain attention, inform, persuade, engage in collaborative decision making, cocreate meaning. Narratives: the stories that aid in the cocreation of meaning. Identification: shared similarities that motivate changing attitudes and behavior....
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This test prep was uploaded on 04/17/2008 for the course COMM 269 taught by Professor Worley during the Winter '08 term at Indiana State University .
- Winter '08
- Public Relations