02Review - Chapter 2 Review Key Figures in the History of Public Relations P T Barnum I don't care what they say about me as long as they spell my

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Chapter 2 Review Key Figures in the History of Public Relations: P. T. Barnum: “I don’t care what they say about me, as long as they spell my name right.” George Westinghouse: developed the first “in-house” public relations department. Upton Sinclair: “muckraker”—wrote The Jungle , exposing the exploitation of workers in meat packing plants. Ida Tarbell: “muckraker”—hired by McClure’s magazine to write a history of Standard Oil. George Michaelis, Herbert Small, Thomas Marvin: founded the Publicity Bureau. Ivy Ledbetter Lee: wrote the “Declaration of Principles” of public relations; represented John D. Rockefeller, the German Dye Trust. Arthur W. Page: “All business in a democratic society begins with public permission and exists by public approval.” The Creel Committee: established to support the war effort in WWI, created the Four Minute Men campaign. Edward L. Bernays: wrote Crystallizing Public Opinion , married Doris Fleishman, taught the first course in public relations, worked for many clients including the American Tobacco Company; considered the “father” of public relations. Carl Byoir:
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This test prep was uploaded on 04/17/2008 for the course COMM 269 taught by Professor Worley during the Winter '08 term at Indiana State University .

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02Review - Chapter 2 Review Key Figures in the History of Public Relations P T Barnum I don't care what they say about me as long as they spell my

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