Unformatted text preview: Texture: o Smooth/sleek Brand Iden±²ca±on: o Cool o ReFreshing o Thirst quenching o Be your own person Is the package a valuable part of the product? Is the package an e²ecTve markeTng tool for the manufacturer’s brand? Does the package contribute to di²erenTaTon? This package is a valuable part oF the product because it is part oF a collector series which makes it an efec±ve marke±ng tool oF the Sprite brand. People want to collect all 16 cans For the quotes on the side oF the can and possibly just because they like to collect things. The package does contribute to diferen±a±on because this collector’s series has many diferent can designs so you will never just seen the same one all the ±me....
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- Fall '08
- Marketing, sprite, Food labeling regulations, effective marketing tool, Tiffany Cox