MKT333 - pkg assignment - Texture o Smooth/sleek Brand...

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Tiffany Cox 10-26-15 Introduction to Marketing (MKT333) Packaging Assignment Find an example of a product, with specific focus on its packaging. Sprite can that is the limited edition collectors series of “Obey Your Verse” Discuss (analyze) the packaging component based on the elements of communication benefits, functional benefits, and perceptual benefits. On the Sprite can the communication benefits are the: ingredients nutrition facts recycle symbol who is the maker, in this case it is Coca-Cola The functional benefits are the: expiration date on the bottom of the can (storage) pull up tab to open the can (convenience) easy to handle (convenience) The perceptual benefits are the: Shape: o Small, fits in your hand Color: o Green with white writing, catches your eye
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Unformatted text preview: Texture: o Smooth/sleek Brand Iden±²ca±on: o Cool o ReFreshing o Thirst quenching o Be your own person Is the package a valuable part of the product? Is the package an e²ecTve markeTng tool for the manufacturer’s brand? Does the package contribute to di²erenTaTon? This package is a valuable part oF the product because it is part oF a collector series which makes it an efec±ve marke±ng tool oF the Sprite brand. People want to collect all 16 cans For the quotes on the side oF the can and possibly just because they like to collect things. The package does contribute to diferen±a±on because this collector’s series has many diferent can designs so you will never just seen the same one all the ±me....
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