08Review - Chapter 8 Review Theory: a systematic...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 8 Review Theory: a systematic interpretation of a phenomenon that specifies the relationship between variables; it explains how things work by establishing relationships between concepts/variables. Outcomes of using theory: explanation, prediction, control. Phenomenon: the event or thing you are trying to explain. Concepts/variables: the terms used to denote processes that would be hard to discuss or describe without a name. Propositions: establish the relationships between variables and establish the assumption the theorist holds to be true. Hypotheses: conjectural or speculative relationships between two or more variables that can be tested empirically. Steps in theory building: asking, observing, theorizing, checking. Excellence Theory Excellence theory derives its name from the search for factors that make public relations “excellent,” which in turn helps organizations to be effective The eight variables of excellence : 1. Valuing communication 2. Contributing to strategic organizational functions 3. Performing the management role 4. Using the two-way symmetrical model of public relations 5. Potential to practice the ideal model 6. Activism as positive energy 7. Organizational culture and structure 8. Diversity as a strength Contingency Theory The focus of contingency theory is on managing the conflict between organizations and its MAPs Contingency theory places the conflict and strategic relationships between MAPs
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This test prep was uploaded on 04/17/2008 for the course COMM 269 taught by Professor Worley during the Winter '08 term at Indiana State University .

Page1 / 3

08Review - Chapter 8 Review Theory: a systematic...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online