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Unformatted text preview: Why public relations succeeds or fails: loss of institutional memory, poor documentation, selective memory. Why some organizations fail to evaluate: lack of proper training, budgets lack funds, not enough time. Evaluation tied to goals and objectives: counting output (column inches, articles, etc.); measuring attitude and knowledge (presurveys and postsurveys); measuring behavioral change (ticket sales or other purchases, self-report data, etc.)....
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This test prep was uploaded on 04/17/2008 for the course COMM 269 taught by Professor Worley during the Winter '08 term at Indiana State University .
- Winter '08