Communication in Society Vocabulary (Entire Course)

Communication in Society Vocabulary (Entire Course) -...

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Communication in Society Readings 21:13 Chapter One: Vocabulary o Media Literacy: The ability to understand and make productive use of  media o Media Criticism: The analysis used to assess the effects of media on  individuals, on societies and on cultures o Communication: The process of human beings sharing messages o Feedback: Messages that return from the receiver of a message to the  source of that message o Noise: Anything that interferes with the communication process o Meditated Communication: Messages conveyed through an interposed  device rather than face-to face o Medium: An interposed device used to transmit messages o Media: The plural of medium o Mass Communication: Mediated messages transmitted to large  widespread audiences o Gatekeepers: Those who determine what messaged will be delivered to  media consumers  o Mediated Interpersonal Communication: The sharing of personal  messages through an interposed device o Convergence: The merging of technologies, industries and content,  especially within the realms of computer, telephone, and mass media o Objectivity: Writing style that separates fact from opinion o Cultural Imperialism: The displacement of a nation’s customs with those of  another country o Economies of Scale: Savings that accrue with mass production o Synergy: A combination in which the whole is more than the sum of its  parts o Cross-Merchandising: Promoting a product in one form to sell it in some  other form o Group Ownership: The acquisition of the same type of business in more  than one market area by one company
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Conglomerates: Large companies that own many different types of  businesses o Vertical Integration: A business model in which a company owns different  parts of the same industry o Antitrust Laws: Laws that prohibit monopolistic practices in restraint of  trade o Horizontal Integration: Corporate growth through the acquisition of  different businesses o Monopoly: An economic situation in which one company dominates an  entire industry o Oligopoly: An economic situation in which a small number of companies  dominate an industry o Entrepreneur: An individual who invests the time and money to start a new  business o Censorship: Any action that prohibits an act of expression from being  made public o Fourth Estate: The press as an unofficial fourth branch of the government o Adversarial Relationship: A relationship in which two parties contend with  or oppose each other. In the United States, the media are expected to  have an adversarial relationship with the government so that they can  serve as a watchdog role o First Amendment: The part of the U.S. Bill of Rights that guarantees 
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This note was uploaded on 02/02/2009 for the course COMM 10103 taught by Professor Shaw during the Fall '08 term at TCU.

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Communication in Society Vocabulary (Entire Course) -...

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