SYLLABUSSummer, 2013 BSAD 096Business: A Changing WorldINSTRUCTOR:Bob FultonPHONE:857-0641OFFICE:TBDCOURSE INFO:LOCATION:L300 Lafayette HallTIME:MTWR, 9AM to 3:00PME-MAIL:[email protected]Goals & Objectives:This course is designed to introduce students to the functional areas of business including accounting, organizational behavior, finance, operations management, information systems, marketing, business ethics and more. The course includes discussions on entrepreneurship and options for organizing business ventures.In addition to this introduction to business, the course will also include coverage of decision making tools including Microsoft Excel and spreadsheet modeling techniques. Other productivity software will be used including Microsoft PowerPoint, and Word. In addition, core computing concepts including hardware fundamentals, network connectivity, mobile computing trends and operating systems will be presented.Required Text(s):Business: A Changing World 8e; Ferrell, Hirt & Ferrell. ISBN: 0073511757Westlake Lanes: How Can This Business Be Saved?Richard G. Hamermesh; Alisa Zalosh. Publication Date: May 03, 2012. Product number: 4431-PDF-ENG. The case above (Westlake Lanes) should cost $3.95 from Harvard Business School Publishing. Use this link to purchase the case () which will also include a spreadsheet to accompany the case. Content Units Covered in the Course:1.What is Business?2.Organizing a BusinessoSole Proprietorships & PartnershipsoCorporationsoAdvantages & Disadvantages of eachoSmall BusinessesoRole of Small BusinessesoAdvantages & Disadvantages of Small Businesses3.Managing Information Technology and E-BusinessoImpact of Technology on our livesoCollecting DataoThe Internet, its Uses and emerging technologiesoE-Business & CRMoLegal & Social Issues (Privacy & Spam)oIdentity Theft, Intellectual Property, Copyrights4.Marketing oThe Marketing ConceptoThe Marketing MixoBuying BehavioroProduct StrategyoProduct Life CycleoPricing ObjectivesoDistribution StrategiesoPromotional Strategies5.