096-SU13-Syllabus1 - SYLLABUS BSAD 096 Summer 2013 Business A Changing World INSTRUCTOR Bob Fulton PHONE:857-0641 OFFICE:TBD COURSE INFO LOCATION:L300

096-SU13-Syllabus1 - SYLLABUS BSAD 096 Summer 2013 Business...

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SYLLABUS Summer, 2013 BSAD 096 Business: A Changing World INSTRUCTOR: Bob Fulton PHONE: 857-0641 OFFICE: TBD COURSE INFO: LOCATION: L300 Lafayette Hall TIME: MTWR, 9AM to 3:00PM E- MAIL: [email protected] Goals & Objectives: This course is designed to introduce students to the functional areas of business including accounting, organizational behavior, finance, operations management, information systems, marketing, business ethics and more. The course includes discussions on entrepreneurship and options for organizing business ventures. In addition to this introduction to business, the course will also include coverage of decision making tools including Microsoft Excel and spreadsheet modeling techniques. Other productivity software will be used including Microsoft PowerPoint, and Word. In addition, core computing concepts including hardware fundamentals, network connectivity, mobile computing trends and operating systems will be presented. Required Text(s): Business: A Changing World 8e ; Ferrell, Hirt & Ferrell. ISBN: 0073511757 Westlake Lanes: How Can This Business Be Saved? Richard G. Hamermesh; Alisa Zalosh. Publication Date: May 03, 2012. Product number: 4431-PDF-ENG. The case above (Westlake Lanes) should cost $3.95 from Harvard Business School Publishing. Use this link to purchase the case ( ) which will also include a spreadsheet to accompany the case. Content Units Covered in the Course: 1.What is Business? 2. Organizing a Business o Sole Proprietorships & Partnerships o Corporations o Advantages & Disadvantages of each o Small Businesses o Role of Small Businesses o Advantages & Disadvantages of Small Businesses 3. Managing Information Technology and E-Business o Impact of Technology on our lives o Collecting Data o The Internet, its Uses and emerging technologies o E-Business & CRM o Legal & Social Issues (Privacy & Spam) o Identity Theft, Intellectual Property, Copyrights 4. Marketing o The Marketing Concept o The Marketing Mix o Buying Behavior o Product Strategy o Product Life Cycle o Pricing Objectives o Distribution Strategies o Promotional Strategies 5.
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