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Zynga.pptx - ZYNGA ASSIGNMENT APP CHOSEN - SWIGGY Features...

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1ZYNGA ASSIGNMENTAPP CHOSEN -SWIGGYFeatures to improve app monetization by 10%NANDU KRISHNAN A | BJ20031| XLRI JSR.
2SUGGESTED FEATURESCHOSEN FEATUREMETRICS TO ANALYSE GOALREVENUE STREAMSWAIT TIME ESTIMATORAfter ordering food item, there willbe progress barto see how many orders are left to be served by thedelivery executiveand based on thatestimated waittimewill be shown. This will increase engagementby showing something like “your order will bedelivered after 2 more orders”PERSONALISATIONOPTIONSOne pain point for the users, is the absence of apersonalisation optionin the app for orderingitems such asbirthday/ anniversary cakes. Mostof the times restaurant Cooking specialinstructions aren’t followed. This feature wouldimprove customer retention.1GROUP ORDER FROM MULTIPLERESTAURANTSWhen having a party with friends, multipleorders from different accounts need to beplaced in casesome people want to try sushiand someone else wants biryani. It is a hassle tocoordinate and order from friends. There shouldbe an option for placing a group order fromdifferent restaurants.2VIRTUAL DININGDue to the pandemic, many people are doingWFH and have reduced dining outsidesignificantly. This feature will provide avirtualrestaurant like dining experience by usingAR/VRto increase customer engagement andretention.3MAGIC GENIE MEALSSUBSCRIPTIONThis would enableusers who don’t cook at homestosubscribe to amonthly/fortnightlymeal system.They cancustomise different mealsbased on foodchoices, cuisine andpay in advanceinstead ofpaying repeatedly andsaving on delivery charges.Also, it will be analternate revenue source. Tointroduce variety food will be sourced fromrestaurant cohortsin the same vicinity.

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Term
Winter
Professor
N/A
Tags
Subscription business model, Unsubscribe, Swiggy Money

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