Store Observations

Store Observations - Lee Samuelson Mkt.350 Store...

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Lee Samuelson Mkt.350 Store Observations For this store observations I observed customers at two stores in the Mall of America, the stores observed were Buckle (on the second floor) and American Eagle (on the first floor) and their customers. Both stores are clothing stores that generally attract both male and female customers so there was an balanced customer base represented. Buckle is an up-scale store that sells men's and women's clothing, what differs in Buckle is the style of clothing sold, other retailers may sell clothing that would be worn at a job or in a classroom. Buckle sells what can only be described as “punk” clothing with elegant designs on t-shirts, pants,shorts and sweatshirts as well as designer names on a otherwise empty clothing item. On the other side is American Eagle, again, an up-scale store that sells men's and women's clothing. American Eagle is one of the stores that is completely different than Buckle, American Eagle sells its clothes with patterned clothing schemes on many of its items, on those that don't American Eagle has items with their logo and a single color. American Eagle also has a relatively large accessories collection for both men and women, a male who finds a shirt that fits and matches what he i looking for can buy a hat,necklace and other items to compliment his original purchase.
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