brand conversion

brand conversion - Lee Samuelson Mkt.350 American Eagle...

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Lee Samuelson Mkt.350 American Eagle Brand Conversion American Eagle Outfitters is an upscale clothing brand that is focused primarily on the 15 to 25 year old demographic that includes both male and females. American Eagle or “AE” as it is sometimes referred to is known for marketing its products through in-store displays as well as large posters located in store windows. American Eagle's trademark is the flying eagle somewhere on its clothing as well as prominent placement of the date “1977”, AE's switch to current its current brand date, this distinguishes American Eagle from its competitors such as Abercrombie and Fitch and Hollister. Although, American Eagle currently operates retail stores that market to its primary market, AE has been expanding on its growth as a company to include Martin + Osa which caters to men and women 25 to 40 years old and the recently launched aerie brand which features intimate and casual wear that targets American Eagles core 15 to 25 year old market.
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