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Wake Up Cafe (2).pdf - Contents Nature of Product: . 2 Why...

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ContentsNature of Product:.......................................................................................................................................2Why Chose Wake Up Café?........................................................................................................................2Mission Statement:......................................................................................................................................2Current Market Situation:..........................................................................................................................2Executive Summary:...................................................................................................................................3Product Review:...........................................................................................................................................3Competitive Review:....................................................................................................................................4Channels and Logistics Review:.................................................................................................................5Suppliers:......................................................................................................................................................5Farman Meat:..........................................................................................................................................5Fatima Dairy:...........................................................................................................................................5Dolphin Bakers:.......................................................................................................................................5GOALS AND OBJECTIVES:....................................................................................................................5ISSUES:........................................................................................................................................................6Marketing strategies for Wake up Cafe:...................................................................................................7On-Premises advertisement:...................................................................................................................7Word of Mouth Marketing:....................................................................................................................7Establish a strong social media presence:.............................................................................................7Offer loyalty programs:..........................................................................................................................7Free Wi-Fi:...............................................................................................................................................8Market Positioning:.......................................................................................................................................8Marketing Environment:............................................................................................................................9Pricing strategies:........................................................................................................................................9Market Penetration Pricing:...................................................................................................................9Marketing Organization:.............................................................................................................................10Action Programs........................................................................................................................................10Budget and control....................................................................................................................................11Budgeting:..............................................................................................................................................11Budget Allocation:.................................................................................................................................12Create budget for Marketing:..............................................................................................................12Controls:.....................................................................................................................................................12
Company: Star BucksNature of Product:Star Bucks is actually giving an open environment facility to relax and inhale fresh air. It is acafe that offers fresh Coffee and Drinks of high quality at reasonable prices.Starbucks storesoffer a choice of regular and decaffeinated coffee beverages, a broad selection ofItalian-style espresso beverages, cold blended beverages, iced shaken refreshmentbeverages and a selection of teas and distinctively packaged roasted whole beancoffees. Starbucks stores also offer a selection of fresh pastries and other food items,sodas, juices, coffee-making equipment and accessories, a selection of compact discs,games and seasonal novelty items. Each Starbucks store varies its product mixdepending upon the size of the store and its location. Larger stores carry a broadselection of the Company’s whole bean coffees in various sizes and types of packaging,as well as an assortment of coffee and espresso-making equipment and accessoriessuch as coffee grinders, coffeemakers, coffee filters, storage containers, travel tumblersand mugs. Smaller Starbucks stores and kiosks typically sell a full line of coffeebeverages, a limited selection of whole bean coffees and a few accessories such astravel tumblers and logo mugs.Starbucks is committed to selling only the finest whole bean coffees and coffeebeverages. To ensure compliance with its rigorous coffee standards, Starbucks controlsits coffee purchasing, roasting and packaging, and the distribution of coffee to its retailstores. The Company purchases green coffee beans from coffee-producing regionsaround the world and custom roasts them to its exacting standards for its many blendsand single origin coffees.Whywe choose StarBucks?It is a startup of young entrepreneurs which is growing slowly and gradually. They are makingefforts to grow their brand. So we decided to give them a marketing plan for their organization sothey can grow exponentially.Mission Statement:The mission istoinspireand nurture the human spiritone person, one cup and one neighborhoods athams café was recently founded by young entrepreneurs of Quetta. Shams café entered in anopen environment service where they provide quality food and hygienic environment to thepeople of Quetta. From the past few years, a very large number of people of Quetta are comingout of their houses and keen to enjoy their social gatherings in at open environment. By knowingthe current demand of people as there are several other service providers but Shams café is tryingto provide different quality items and is optimistic to fulfill the needs of their

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