Unformatted text preview: Sun Tzu 544 496 BC BA 31 D01C Christopher Wyatt Jason Singh Adnan Mouhamed Sun Wu Lei Sun Tzu The Art of War
6th Century BC Napoleon German General Staff Operation Desert Storm Managerial Decisions Six Strategic Principles for Managers
1. Capture your market 2. Avoid your competitors strength 3. Foreknowledge and Deception 4. Speed and Perception 5. Alliances 6. Your character as a leader. Capture Your Market Without Destroying It
"Generally in war, the best policy is to take a state intact; to ruin it is inferior to this....For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill." Avoid your competitor's strength, and attack their weakness
"An army may be likened to water, for just as flowing water avoids the heights and hastens to the lowlands, so an army avoids strength and strikes weakness." Use foreknowledge & deception to maximize the power of business intelligence.
"Know the enemy and know yourself; in a hundred battles you will never be in peril" Use speed and perception to swiftly overcome the competition.
"To rely on rustics and not prepare is the greatest of crimes; to be prepared beforehand for any contingency is the greatest of virtues." Use alliances and strategic control points.
"Therefore, those skilled in war bring the enemy to the field of battle and are not brought there by him." Develop your character as a leader
"When one treats people with benevolence, justice and righteousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders." ...
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This note was uploaded on 04/15/2008 for the course BA 31 taught by Professor Mcgarvey during the Fall '06 term at FIU.
- Fall '06