Kohorst 1 Jason Kohorst Professor Burns English 1001 02 June 2014 Rhetorical Analysis With a strong brand recognition and great marketing techniques Pepsi is one of the most notable and recognized companies across the world today, Since the 20 th century, their main competitor has been Coca-Cola and ever since their creation their main goal has been to outsell their competition. Pepsi has been a company that is known for its creative commercials, clever slogans and catchy jingles. They also have been known to use celebrities and athletes in their commercials. I found two commercials that represent “Pepsi over time.” Pepsi is a company that knows how to sell its product by adjusting to the time of the year and the culture that our society is in. My first commercial portrays a commercial that aired in the 1980’s. During this time frame Americans started to see the importance of the pop music and Pepsi was quick to pick up on that and utilized pop music in a commercial. This commercial feature Michael Jackson is his early years as a pop sensation. Throughout the video pop music is played leading to a dance party out in the street. The message that is trying to get across is Pepsi brings people together, young and old to enjoy the taste of the same products. One message in the commercial that really caught my attention was, “You’re the Pepsi generation feel the Pepsi way.”
Kohorst 2 Pepsi does a great job is explaining to people that you’re a part of something bigger than just yourself if you consume Pepsi, you’re a part of a generation. The setting of this commercial is in the downtown area in the 1980’s. Their target market is the lower to middle class generation, both black and white. The age target range is interesting because it can apply to both the younger and older generation. It
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