PR #2 - Business Research a systematic inquiry that...

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Business Research : a systematic inquiry that provides information to guide managerial decisions. More specifically, it is a process of planning, acquiring, analyzing, and disseminating relevant data, information, and insights to decision makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize performance. Return on investment (ROI): organizational managers want to know what strategies and tactics capture the highest return. Business research plays an important role in the new measurement environment as technology has improved. Not only does it help manages choose better strategies and tactics, but business research expenditures are increasingly scrutinized for their contribution to ROI. Management dilemma : the problem or opportunity that requires a management decision. o Several factors in studying research methods Information overload – the information’s quality and credibility must be continuously evaluated. Technological connectivity – no longer a primary constraint. Shifting global centers of economic activity and competition – shift increases the value of research designs that can accommodate different norms, values, technologies, and languages. Increasingly critical scrutiny of big business – interconnected global systems of suppliers, producers, and customers have made the emergence and viability of megabusinesses not only possible, but likely. More government intervention – protecting their various constituencies by posing restrictions on the use of managerial and business research tools. (Do-Not-Call List, Spyware Act) Battle for analytical talent – the shift to knowledge-intensive industries puts greater demand on a scarcity of well-trained talent with advanced analytical skills.
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Greater computing power and speed – lower-cost data collection, better
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PR #2 - Business Research a systematic inquiry that...

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