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Running Head: MARKETING PLAN IT Today Corporation1IT Today CorporationMarketing PlanNameAdvanced MarketingMBA 5501Unit VI Scholarly ActivityProfessor Jon CrispinColumbia Southern University
MARKETING MIX2Marketing Mix for the IT Today CorporationThe term or phrase “Marketing Mix” was first idealized by Neil H. Borden in his article in 1964, “The Concept of the Marketing Mix. ("Marketing Mix", 2015) Although James Culliton was the first to reference this group of strategies as a “mixer of ingredients”, it was Bolden that expounded on the term and referenced it as what has become known as the “Marketing Mix”. Later, E. Jerome McCarthy took the four strategies and popularized the term which is now known as the 4 Ps of marketing. ("Marketing Mix", 2015) Various marketing planswere classified in to one of four categories of marketing strategies. These strategies were viewedas a marketing concept that would identify the four Ps of marketing strategies. These strategies are also known as the four Ps of marketing. These include, product strategies, pricing strategies, place strategies, and lastly, promotion strategies.” [ CITATION Kot12 \l 1033 ]. The marketing strategies each represented important, yet unique aspects of the marketing plan. Going forward, we will take a look at the marketing mix and it’s use in the 4 Ps ofstrategies, as it relates to the product selected (The IT Today Corporation, Venue 8 7000). Theproduct and details are as follows for the product previously mentioned.