BA 405 hw sears - Key Questions Sears Case Study 1 Was the decision to merge K-mart and Sears a good strategic move to compete with discount retailer

BA 405 hw sears - Key Questions Sears Case Study 1 Was the...

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Key Questions: Sears Case Study 1. Was the decision to merge K-mart and Sears a good strategic move to compete with discount retailer and cost/market leader Wal-Mart and to increase market share? - I think the decision was not a good strategic move because both companies had issues in growth and revenue in the past and continued after merging. The management believed it will increase the market share but they had management and strategy issues which affected both of them to compete with other businesses. 2. According to analysts, building a brand image is key to the success of the Sears Holding Company. Why is it important for the Sears Holding Company to establish brand identity sufficient to create a distinct retail experience? - Its important to have to establish a brand identity because having their own store brand instead of product line will give them their own identity to differentiate from others. Also having a brand identity
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  • Fall '15
  • Kmart, Sears Holdings Corporation, Sears Holding Company

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