BA405 ch.6 notes - BA 405 Chapter 6 Corporate level strategy a strategy that focuses on gaining longterm revenue profits and market value through

BA405 ch.6 notes - BA 405 Chapter 6 Corporate level...

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BA 405 Chapter 6Corporate level strategya strategy that focuses on gaining longtermrevenue, profits, and market value through managing operations in multiple businesses.How managers can create value through diversification initiatives.diversification†the process of firms expanding their operations by entering new businesses.Related†diversification†a firm entering a different business in which it can benefit from leveraging core competencies, sharing activities, or building market power.Economies†of†scope†cost savings from leveraging core competencies or sharing related activities among businesses in a corporation.Core competencies†a firm's strategic resources that reflect the collective learning in the organization. three criteria:1--The†core†competence†must†enhance†competitive†advantage©s®†by†creating†superior†customer valueÆ
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  • Fall '15
  • Management, Revenue, Corporate Level Strategy, building market power, Core competencies a firm

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