WEEK-1_Definition-and-Concept-of-Marketing-Principles-and-its-Goals.pptx

PRINCIPLES OF
MARKETING
Accountancy and
Business
Management
Department
March 23, 2021

Definition and Concept of
Marketing Principles and its
Goals
Joyce P. Portillo
SUBJECT TEACHER

OBJECTIVES:
Define Marketing
Principles and
goals.
Understand the
approaches for
product or
service.
1 3
2
At the end of the lesson, the learners are expected to:
Identify
traditional
and
contempora
ry
approaches
to
marketing.

What is MARKETING?
In the definition of
marketing given by the
American Marketing
Association or AMA
“Marketing is an organizational
function and a set of processes
for creating, communicating, and
delivering value to customers
and for managing customer
relationships in ways that benefit
the organization and its
stakeholders.”

What is MARKETING?
The definition of Marketing according to Dr.
Philip Kotler, “A social and managerial
process whereby individuals and groups
obtain what they need and want through
creating and exchanging products and
value with others.”