WEEK-1_Definition-and-Concept-of-Marketing-Principles-and-its-Goals.pptx

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PRINCIPLES OFMARKETINGAccountancy andBusinessManagementDepartmentMarch 23, 2021
Definition and Concept ofMarketing Principles and itsGoalsJoyce P. PortilloSUBJECT TEACHER
OBJECTIVES:Define MarketingPrinciples andgoals.Understandtheapproaches forproduct orservice.132At the end of the lesson, the learners are expected to:Identifytraditionalandcontemporaryapproachestomarketing.
What is MARKETING?Inthedefinitionofmarketing given by theAmericanMarketingAssociation or AMA“Marketing is an organizationalfunction and a set of processesfor creating, communicating, anddelivering value to customersandformanagingcustomerrelationships in ways that benefittheorganizationanditsstakeholders.”
What is MARKETING?The definition of Marketing according to Dr.Philip Kotler, “A social and managerialprocess whereby individuals and groupsobtain what they need and want throughcreating and exchanging products andvalue with others.”

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Term
Fall
Professor
NoProfessor
Tags
Marketing, Joyce P Portillo

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