Notes_for_Mass_CommunicationsExam - Notes for Mass...

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Notes for Mass Communications Exam Spring 2007 Starts with the April 9 lecture Dark blue = stuff from powerpoints CHAPTER 11: PUBLIC RELATIONS - Defining public relations o Public Relations: a management function that focuses on relationships and  communications that individuals and organizations have with other  groups (called publics) for the purpose of creating goodwill.  o Public relations professionals are often viewed as willful deceivers and are  referred to as “flacks” both inside and outside of the media. However, PR  is an important part of most industries, many of which have in house PR  departments. Because the term “public relations” is negative, terms such as  “public affairs”, “corporate affairs”, and “public communications” are often  used commonly to describe the industry.  o No universally accepted definition of PR . It is many things like publicity,  research, public affairs, media relations, promotion, merchandising. Most  people know PR as damage control when the industry “defends people and  companies who have somehow run afoul to the public” o Public relations involves managing an organization’s image through  planning, research, communication, and assessment o Three Major Functions of PR 1. Informing: sending out information to a variety of publics 2. Persuading: attempting to induce publics to change attitudes or  actions 3. Integrating: attempting to bring publics and institutions  together.  - A Short History of Public Relations (the history of PR is divided into 4 stages: 1)  EARLY 2) PROPAGANDA PUBLICITY 3) EARLY TWO WAY COMMUNICATION  and 4)ADVANCED TWO WAY COMMUNICATION) o 1) Early Public Relations- in these attempts people or organizations are  using communication to inform, build an image, and influence public  opinion.  A tablet from 1800 BC discovered by archaeologists in Iraq, which  today would be called a public information bulletin , provided  farmers with information on sowing irrigating and harvesting. It  also told about he accomplishments of Caesar to maintain morale  and solidify his reputation and power.  Genghis Khan would send “advance men” to tell stories of his  might in hopes of scaring the enemy into surrender.  Early pr in colonial America  helps to create the colonies. 
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Merchants, farmers, etc see the benefit of people coming to get  their stuff so they entice people to settle into the new world with  overstatements half truths and lies. John White published  A Brief  and True Report of the New Found Land of Virginia  to lure settlers The Boston Tea Party was a well planned media event designed to 
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This note was uploaded on 04/17/2008 for the course MC 2000 taught by Professor Freeman during the Spring '08 term at LSU.

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Notes_for_Mass_CommunicationsExam - Notes for Mass...

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