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DissertationAnalysis of e-commerce on the clothing marketing in developing countries
Table of ContentAbstract..........................................................................................................................................1Chapter 1: Introduction................................................................................................................21.1Background......................................................................................................................21.2Definition of E-commerce...............................................................................................31.3Clothing E-commerce.....................................................................................................31.4Problem Statement..........................................................................................................51.5Research Objectives........................................................................................................61.6Research Questions.........................................................................................................61.7Research Justification.....................................................................................................6Chapter 2: Literature Review.......................................................................................................82.1Introduction.....................................................................................................................82.2E-commerce in Developing Countries...........................................................................82.3Issues of Clothing E-commerce in Developing Countries...........................................9Chapter 3: Methodology.............................................................................................................123.1Introduction...................................................................................................................123.2Research Design............................................................................................................123.3Questionnaire drawing.................................................................................................123.4Target Population..........................................................................................................133.5Study limitations...........................................................................................................133.6Ethical Consideration...................................................................................................133.7Data Analysis.................................................................................................................14Chapter 4: Analysis Results and Discussion..............................................................................15
4.1Introduction...................................................................................................................154.2Findings..........................................................................................................................154.2.1Consumer Categories by Age................................................................................154.2.2Rate of buying clothing online..............................................................................164.2.3E-commerce to replace traditional clothing industry in future.........................174.2.4Product and Brand Uniqueness............................................................................174.2.5Online Shopping Experience................................................................................184.2.6Problems encountered in online shopping...........................................................194.2.7Quality and Price...................................................................................................20Chapter 5: Conclusion and Recommendations.........................................................................225.1Introduction...................................................................................................................225.1.1The improvement status of clothing e-commerce in developing countries.......235.1.2Challenges in the clothing e-commerce facing in developing countries............245.2Recommendations.........................................................................................................25References.....................................................................................................................................26Appendix.......................................................................................................................................30Appendix 1: Consumer Categories by Age................................................................................30Appendix 2: Response on the rate of buying clothing online...................................................30Appendix 3: E-commerce to replace traditional clothing industry in future.........................30Appendix 4: Responses on Product and Brand uniqueness.....................................................31Appendix 5: Response on online shopping experience.............................................................31Appendix 6: Response on problems encountered in online shopping.....................................32Appendix 7: Response on the quality and pricing....................................................................32
Appendix 8: Questionnaire.........................................................................................................33List of FiguresFigure 1: Consumer Categories by Age.........................................................................................15Figure 2: Rate of buying clothing online.......................................................................................16Figure 3: E-commerce to replace traditional clothing industry in future......................................17Figure 4: Responses on Product and Brand uniqueness................................................................18Figure 5: Response on online shopping experience......................................................................19Figure 6: Response on problems encountered in online shopping................................................20Figure 7: Response on the quality and pricing..............................................................................21
AbstractThe invention of information systems and the continuous technological innovation and inventionwitnessed in the 21stcentury have presented a superior business framework and the environmentwith new opportunities and challenges to the old-style apparel industry, especially in developingcountries. For this reason, the majority of the established apparel firms have been forced to turnto this modern way of production to remain competitive; guarantee their business survival in theindustry as well as meet and satisfy the modern-day ever-evolving trends that keep consumersdriven by the need to wear the latest cloth designs. These traditional companies have given muchattention to the increased investment in the e-commerce market. For this reason, the developmentof e-commerce in the fashion industry has been rapidly enabling companies to develop,modernize, and streamline their operations, hence replacing the outdated influence fromproduction with a more consumer-oriented one. Despite this, different variations are exhibitedbetween modern e-commerce and the outdated tailoring process models resulting in variousissues in the operation of companies, particularly for developing economies. Some of the issuesare reflected through unsatisfactory design and production of the clothing; poor online shoppingmarket in certain developing economies. As a result, the clothing companies in developing

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Term
Spring
Professor
Ogutu
Tags
United Nations, Human Development Index, Developed country

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