6 Class Summary (Version 2)

6 Class Summary (Version 2) - Lara Aqel 6 February 2008...

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Lara Aqel HNRS-302-008 6 February 2008 Professor DeGregorio WEEK 4: Class Discussion Summary This week’s reading was comprised of Chapter 4 in Framing American Politics , the articles “Capitalism, Democracy, and Ralph’s Pretty Good Grocery” (by Mueller), “Talking About Politics” (by Walsh), “One Nation, Slightly Divisible” (by Brooks), and the “Pew” links in the External Links section of Blackboard. FIRST HALF OF CLASS. Throughout this course, we have discussed the importance of rules and contexts. This week we focused on contexts . Class began with a quick review of the vocabulary from earlier sessions: Agenda setting refers to what non-elites are told to think about . Priming refers to how non-elites are told to interpret what they are asked to think about. First stop, agenda-setting and priming: In class, the first task was to analyze the covers of newspapers and, specifically, to scrutinize their coverage of the voting results of Super Tuesday. Some told us (the non-elites) that McCain was doing well. Others told us that for the Democrats, the race was up in the air. Each newspaper attributed different importance to each of the races and their outcomes, as was evident by each newspaper’s decision in headline size, lettering, and wording. After looking at various covers, the differences seen between them were subsequently attributed to the fact that newspapers care about market shares and about their target audience Thus, newspapers differ and are not entirely independent of the public sentiment. A question was posed during the lecture. “When media and other elites spar over interpreting
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events, does anyone have the upper hand?” Elites work with varying degrees of effectiveness. The frame is that determinant variable: Elites’ efforts work with varying degrees of effectiveness. Their audiences may be receptive to their messages or not. The power and efficacy of the frame is dependent on several factors- such as, the attributes of the audience, the size of the microphone (how much exposure the frame and framer are getting), the attributes of the elites delivering the message, and, lastly, the message ‘fit’, or how successfully the message resonates with
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This note was uploaded on 04/17/2008 for the course HNRS 302 taught by Professor Degregorio during the Spring '08 term at American.

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6 Class Summary (Version 2) - Lara Aqel 6 February 2008...

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