Advertising agency.docx - Advertising Agency name – IMPACT...

Advertising Agency name – IMPACT
Why IMPACT - What is the one thing every company wants? To have an impact of their
business on their customers. Our business name reflects that mission and clearly states that
our advertising agency exist to make your company create good impact on each consumer
mind set.
The name IMPACT is also short and catchy and it speaks about the construction and building
of new ideas and also the development of already existing ideas as to create impact.
Structure of Advertising agency -
The advertising agency usually consists of the following departments. Who works with each
other to perform the most effectively to generate best results -
1. Account management department
2. Marketing service department
3. Research department
4. Creativity department
5. Media planning department
6. Clint service department
7. Public relationship department
Roles and responsibilities of various department of
Advertising agency -
Account Management department
The advertising agency's account department deals directly with the client and helps the
client to address more markets in less money. Accounting officers mean that they have to
engage in never-ending negotiations in between ad agency and its clients. They are making
efforts to renew the contract and to strengthen the support of the firm's clients. The
Account Department doesn't just mean dealing with an account. It's designed to deal with
and manage the client in the advertising agency.
They are responsible for coordinating with the creative department, the media production
staff who are all behind the campaign. Through the campaign, they keep in touch with the
client to update him on the progress of the ads and get feedback. Mostly on reaching the
end of the creative work, it is their job to ensure the production and placement of ads.