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1Competitor AnalysisStudent’s NameInstitution AffiliationCourseInstructor’s NameDate
2Competitor AnalysisCompetitive advantage places the company in an advantageous position to outperformthe competitors in the market and to increase profit margin. With regards to the company’sperformance, this essay will explore the importance of competitive advantage, the concept ofcompetitor analysis based on the case of Ashton, Maryland healthcare organizations, and theobstacles to conducting an effective competitor analysis.Importance of Competitive Advantage and Understanding CompetitionCompetitive advantage refers to the factors established in a company that allows it toperform better than the competitors in terms of service delivery and production of goods(Zainal & Salloum, 2021). Companies with a well-established competitive advantage canproduce goods and services that are difficult for other competitors to reproduce. Examples ofcompetitive advantages include product quality, cost structure, branding, and customerservice. Establishing a competitive advantage is one of the most crucial goals of anyorganization because the entirety of success depends on the competitive advantage of acompany.It has various importance. First, competitive advantage is a vital factor for increasedprofit margins. For instance, the purpose of establishing a competitive advantage is to deliversuperior services that distinguish the company from the competitors. Superior and qualityservices will perhaps, attract more customers and increase the sales of the company.

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