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Light Castle.pdf - Assignment 1 □ Design a curriculum for...

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Assignment 1□ Design a curriculum for Digital MarketingExplain the courseBreak it down to topicsFlesh out the learning outcomes□ Explain who the target market is□ Propose a course priceCourse Description:This course introduces students to the skills and knowledge necessary to plan an effective digitalmarketing strategy. It looks in greater detail at the different digital marketing concepts includingthe application of marketing mix in digital setting, digital models, consumer behavior in digitalsetting, content strategy, website design, traffic building, etc. that will help learners to preparethemselves for future roles in Digital Marketing.Topics:Digital ModelsDigital CustomersWebsite Development & U/XSearch Engine MarketingLearning Outcomes:To illustrate how various familiar marketing elements evolve in the digital environment.Be able to understand the importance of website for a company and be able to create oneUnderstand the role of social media marketing and how to use it effectively to reach andengage with target customers.

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Term
Fall
Professor
professor_unknown
Tags
Marketing, Skill, digital customers

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