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Unformatted text preview: Chapter 7 Memory Life is all memory except for the one present moment that goes by so quick you can hardly catch it going.-Tennessee Williams THE POWER OF MEMORY What was your first memory? Why do you think that this is your first memory Heightened emotions: we tend to focus more when our emotions are aroused. o We are more likely to create memories when our emotions are heightened Memories that are not accurate are called pseudomemories. Pseudomemories Elizabeth Loftus & John Palmer o How fast were the cars going when they (action word) into each other? Smashed 40.8 mph Collided 39.3 mph Bumped 38.1 mph Hit 34 mph Contacted 31.8 mph o Did you see any broken glass in the video? Most of the people who remembered broken glass were in the smashed group There really was no broken glass The Shopping Mall Incident o Loftus & Coan was a case study (in depth examination of one person or group of people) o 4 descriptions of childhood events, one of which was made up o Write down as much detail as he could remember for 5 days o Re-interviewed 2 weeks later for details & to rate the event...
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- Fall '07